The event will be the first conference to dissect what CIPU calls “widespread confusion over the purpose and use of IP rights, like patents and copyrights”.
It will look to increase IP recognition, improve education and reduce theft.
Bruce Berman, CIPU chairman, said: “Disdain for IP rights is growing among both individuals and businesses.”
“Contrary to the headlines, not all IP rights are impediments or all licensers ‘trolls’. Uncertainty about what patents and other IP rights achieve, and for whom, has led to confusion about their purpose and value. [The summit] will seek to identify ways to bridge the IP information gap.”
Sessions at the summit will try to identify what audiences need to know about IP rights and how best to convey this information.
Manny Schecter, chief patent counsel at IBM, said: “The Intellectual Property Awareness Summit will bring together people from throughout the IP community to brainstorm about what can be done to improve IP awareness.”
“The participants will help identify concrete action items that CIPU can implement, working with other organisations in the US and abroad,” he continued.
Brian Hinman, chief IP officer at Philips, said: “The Intellectual Property Awareness Summit is the perfect opportunity for attendees to gain an appreciation of the role of all forms of IP in cutting edge innovation, and how IP captures novel ideas and creative thinking.”
Marshall Phelps, vice president of IP business and strategy at Microsoft, added: “The IP Awareness Summit is the first time the IP community, including government, IP holders, inventors, recording artists, academics and associations, have been brought together to examine the ‘disconnect’ between why IP rights exist how and how they are seen.”
“Free-riding is a growing menace that comes in many shapes and sizes, and audiences need to understand that it is theft and impacts jobs and competition.”